Search Engine Optimisation - SEO
Search engine optimisation, or SEO as it is commonly referred to, is a term used to desribe a method of getting your website to appear when someone uses a search engine to look for your product, service or business. There are 2 main ways of getting your website found - Organic Listing and Pay per Click.
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Organic Listing
This is the free listing that appears when someone types in a keyword or phrase to find you. If your website has been optimised for the search engine then you have a much greater chance of being found. Ideally you want to appear on page 1 within the first 5 or 6 listings - this is what the average monitor will display without the user having to scroll. -
Pay per Click
- These are the paid adverts that usually appear on the right hand side of the search engine page. Some search engines - google for example - also include paid ads at the top of the list often with a yellow background. These ads usually say 'sponsored lnks'. The website ownser pays the search engine company every time someone clicks on the link. The price they pay varies depending on the popularity of the search term.
In the example above someone has searched Google using the phrase 'virtual tours of houses'. Innerview appear at No.1 position in the organic (free) listings. There are 7 companies paying to appear on this page using the paid sponsored links.
It goes without saying that if you can appear on page 1 without the cost per click then it has to help. A recent Jupiter Media study found that 5 out of 6 commercial purchases came from the organic search results versus paid ads. This of course varies depending on the business type and we often recommend a combination of both for a successful online business.
How can Innerview help with my Search engine rankings and positions?
At Innerview we work with you to achieve the goals you set and we won't try to baffle you with technical jargon. If you say you would like more website vistors buying more of your products then that is our objective. Search engine optimisation is one of the ways we do this.
- We will advise you on the best keywords and phrases for your business
- We provide you with comprehensive reports showing positions before and after optimisation
- We offer ongoing services to maintain your high positions
- We do the work for you (unlike many SEO companies who only offer paid advice)
- We explain what we are doin and why we are doing it
Call us now for more information on 0151625 0991
